I use Google's AdWords to advertise my mobile game. I'm getting CPI's of around $0.50, which on the surface seems great to me; however, I'm just feeding AdWords a static image and some strings for their Universal Campaigns. I want to drive down those CPIs further, and I think I can do it with help from an artist who knows how to make ads. Question: Have you used such an artist and was it worth it? Keep in mind, I already have some pretty good static art, I just don't have animated interactive, whiz-bang ads. If you have successfully created great ads to drive app/game installs, do you have a recommendation of an artist or agency?
- I want ads specifically for AdWords aimed at driving installs of my mobile game on Google Play.
- I already have original illustrations for my game and strings that seem to work well for ads. But I need someone to compose them into awesome ads.
- This is a temporary gig, but maybe with ongoing sporadic work for months/years ahead. I want a freelancer or consultant, not a full-time hire.
Thanks,
Sam